Last night’s Apple Special Keynote in San Francisco as usual was an impressive show of Apple’s marketing and branding prowess. Since TGB wanted to change his laptop in the office (as usual his annual excuse to “upgrade”), so took the opportunity to stay up late and watch the entire Keynote.
For you Apple Fanboys out there, i have to admit during the Keynote I was totally swept over by all the fascinating jargons that the entire team from Apple threw at us – the immaculate choice of words to describe each product brought me from a ZZZ mode during the HBOnow! presentation to a full-blown Fanboy mode at 02:17hrs in Singapore on my 46″ Philips LED TV which I was streaming from my (now seemingly old) MacBook Air via AppleTV Airplay (see even though I am not an Apple Fanboy but I do own quite a bit of Apple products.).
So let’s focus on the new MacBook – which is the middle ground in naming convention between MacBook Air and MacBook Pro.
At an impressive 12″ screen with thinner body, lighter frame and fanless technology, what is there not to love about it?
Well, of course, other than the USB Type C Port that Apple has introduced last night.
Here’s a picture courtesy of FoxConn for you people who don’t know what USB-C is all about.
Well, it is thinner, smaller, idiot-proof and finally multi-purpose.
Let’s put this into perspective.
You use one port to charge your device, connect to your existing USB Ports, connect to YVG, connect to HDMI and perhaps someone might come up with a way to Telepathically connect to your mind?
So is one Port enough some of you might ask?
I am coming from a totally un-fanboy POV, so here we go.
If you embrace the entire Apple Eco-system, with Apple TV, Airplay etc … you actually don’t see so many ports.
My biggest issue here is that Apple with this announcement have effectively thrown all the USB Flash Drives existence out of the window. Because right now, Apple have just decided to axe away my entire office setup for my MacBook Air with this new model that have sprung up.
Which effectively means all the cables that I have bought in the last year have been rendered redundant. My Adaptor, my VGA adaptor, my HDMI Adaptor etc.
All to cater to this USD79 beast …
Well, as much as I was ready to “upgrade” my MacBook Air and pass it down to my staff so that I can use a spanking new machine … I am glad i took a deep sleep before “writing” about the new MacBook … because if I had written about it while I was watching the Keynote, I would have been in Fanboy mode … right now, after I am wide-awake and clear headed … I have decided that I don’t need the MacBook – GOLD or not …
But I am still upgrading my 11″ MacBook Air to the updated MacBook Air 13″ … so hello EpiCentre – TGB is coming to buy more products.